![[Add IMDb Resume]](http://i.media-imdb.com/images//tn15/button_addresume.gif){kind=small}
Quicklinks
Top Links
biographyby votesawardsNewsDeskmessage boardFilmographies
categorizedby typeby yearby ratingsby votesby TV series awards titles for saleby genre by keyword power search credited with tv scheduleBiographical
biography other works publicity contact photo gallery resume NewsDesk message boardExternal Links
official sites miscellaneous photographs sound clips video clipsNews for
Bernie Mac
photos
board
add
contact
details
2007 | 2006 | 2005 | 2004 | 2003 | 2001 | 2000
1 article from 2007
Hollywood Making Few Super Bowl Ad Buys
30 January 2007 | From Studio Briefing | See recent Studio Briefing news
Hollywood, which has traditionally used the Super Bowl to promote its tentpole summer releases, is virtually ignoring the big game this year, Daily Variety reported today (Tuesday). The trade paper noted that only two films, Lionsgate's Pride, starring Terrence Howard and Bernie Mac, and Disney's Wild Hogs, starring John Travolta and Tim Allen, will be featured in ads during the Chicago-Indianapolis matchup. By comparison, studios purchased ads for eight films last year. The reason for the pull-back may not be entirely financial (ads sell for around $2.5 million). One unidentified studio marketing exec told Variety: "The biggest nightmare with Super Bowl spots is telling other producers why you aren't buying ads on the game for their movies."
2007 | 2006 | 2005 | 2004 | 2003 | 2001 | 2000
1 article from 2007
Home
| Search
| Now Playing
| News
| My Movies
| Games
| Boards
| Help
| US Movie Showtimes
| Top 250
| Register
| Recommendations
| Widgets
Box Office
| Index
| Trailers
| Jobs
|
IMDbPro.com - Free Trial
| IMDb Resume
Copyright © 1990-2008
IMDb.com, Inc.
Terms and Privacy Policy under which this service is provided to you.
An
company.
Advertise on IMDb.
License our content.